Alfardan Premier Motors Shows Off New Discovery Sport

Alfardan Premier Motors Co., the exclusive importer of Land Rover in Qatar, celebrated the MENA debut of Land Rover’s hotly anticipated New Discovery Sport, introducing the vehicle to an enthusiastic audience during an exclusive event hosted at the Marsa Malaz Kempinski, The Pearl – Doha. The event welcomed some of Qatar’s most notable VIP guests in addition to loyal Land Rover customers and Alfardan Premier Motors management team who were treated to the exclusive unveiling as well as exciting live entertainment. Speaking about the launch, Chris Wilde, Brand Director for Jaguar Land Rover MENA said: “The Discovery Sport combines premium dynamic design and versatility which I am confident will resonate on an emotional level with our MENA customers, and we expect this to deliver solid results when sales start. This vehicle has garnered a huge amount of attention globally and here in the region since the official unveiling in Paris and we are extremely proud to be revealing the new Discovery Sport here in Qatar.”