Middle East

Elie Saab Launches His Furniture Collection

ELIE SAAB is proud to announce a long-term License Contract with Corporate Brand Maison S.A., the International Home and Design Private Equity Swiss Company, establishing a partnership that will help them expand their business into the luxury furniture line for Home and Hospitality projects.
Mr. Saab commented: “Over the years, ELIE SAAB has evolved into a lifestyle brand, through the development of diversified product categories that deliver a unique experience of the brand’s universe. Creating a Home collection is a natural next step for our Lifestyle Brand, and we have chosen Corporate Brand Maison as a partner who is perfectly geared towards supporting our ambitions in developing and creating timeless signature furniture collections and interior design projects that embody the DNA of our Brand and touch every aspect of ‘living’.“
Massimiliano Ferrari (President of CB Maison S.A) added: “We are very proud to be part of the ELIE SAAB universe, acting as a fully integrated outsourced division of this dream Brand when it comes to Interior Design, Furniture Collection and Hospitality projects. We are proud to announce that the first collection will be displayed during the Salone Del Mobile that will be hosted in Milan in 2020 and we are confident that the ELIE SAAB Furniture collection will perfectly blend the essence of the brand’s style with the design and technical savoir-faire of Italian furniture manufacturers.”
The first milestone of this successful partnership was the development of “ELIE SAAB x Emaar Dubai Beach front tower” interior design project.  Carlo Colombo, architect of CB Maison S.A, translated Mr. Saab’s vision of furniture collection consisting of a “total look” that encompasses Living, Dining, Bedroom and Lighting pieces, all inspired from the haute couture house’s key stylistic codes, which include organic shapes in delicate creams, light peach, and warm light greys that feature in the Brand’s haute couture collections. Soft tones that are contrasted with shiny metallic and bronze texture finishes, reminiscent of ELIE SAAB’s signature shine, as well as marble and other noble stones that give out a feeling of strength. The project presented a collection of luxurious Modern Baroque interiors and home furnishings that combines the unmistakable ELIE SAAB flair with exceptional craftsmanship.
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